Marketing Secrets Pg 2

4. The "No Install" Strategy

The "there's no software to install..." strategy tells your prospects that your product won't require any software to use it. Many people, even today, are software- or computer-phobic and don't want to go through the hassle to gain their desired benefits with products that take complicated software to run. Not only that but let's face it a lot of people are still on dial up and so big downloads scare them.



5. The "Plug It" Strategy

The "it can be customized and you can plug it into..." strategy tells your prospect that they can adjust your product for their own specific needs and benefits. You are also saying that they can easily fit or blend your product into their targeted situation. I.E. even if you're doing blank, blank AND blank this (widget) will handle all your needs blindfolded and on top of all that it will also do Blank... Now tell me how are you going to beat that!



6. The "Lock It In" Strategy

The "lock in your one time price now and avoid any monthly fee..." strategy tells your prospects that if they purchase your product now, they will avoid paying an ongoing fee to use it in the future. If they are remotely interested in your product, they'll likely buy it right away because most people hate reoccurring fees. You could even give them a date when you will switch over your product to a subscription product. Or after the 1st 1500 units are gone to the fast action takers the fee will switch to monthly.



If you would like, I have 2 free reports for you at this Energy link. One is on the hidden dangers of the Energy drink market. The other is on Energy and....